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Director of Marketing and Communications

Wave Hill is seeking a Director of Marketing and Communications to elevate our public profile. This pivotal role involves crafting and executing innovative marketing strategies to enhance Wave Hill’s visibility, support its mission, and values, drive audience engagement, and support our organizational objectives. The Director will oversee our digital platforms, and lead content creation to inspire and engage our diverse audiences. The ideal candidate will be a visionary leader, a passionate communicator, and a proactive member of the senior management team.

How to Apply

Send cover letter, resume and portfolio demonstrating relevant experience and success in similar roles in a single PDF document with “Director of Marketing & Communications” in subject line. Applications will be reviewed on a rolling basis until the position is filled and only those receiving an interview will be contacted.

Key Responsibilities:

  • Develop and implement comprehensive marketing and communication campaign and strategies.
  • Manage and refresh Wave Hill’s brand identity, ensuring consistency and impact across all channels.
  • Established institutional marketing policy and procedures, setting an institutional standard.
  • Oversee the management of Wave Hill’s digital presence: website, social media, and email campaigns.
  • Set and monitor Key Performance Indicators (KPIs), leading data analysis to inform strategic decisions.
  • Collaborate with senior management team and Wave Hill’s programming group to identify goals, strategies, stories, influencers, marketing alliances and produce engaging multimedia content.
  • Stay ahead of digital trends, ensuring the website’s functionality and content remain cutting-edge.
  • Craft the messaging calendar that aligns with Wave Hill’s seasonal activities and audience engagement objectives.
  • Analyze marketing data to refine outreach efforts and enhance digital content impact.
  • Act as Wave Hill’s media representative, advising on public relations matters.
  • Liaise with communication departments of tourism and community organizations to bolster Wave Hill’s profile.
  • Support marketing efforts for revenue-generating activities like Wave Hill’s evening events, private events, and retail operations.
  • Partner with the Philanthropy team to create compelling narratives for fundraising initiatives, campaigns, and donor engagement communication.
  • Innovate strategies to attract and retain new audiences, continuously developing fresh content.
  • Manage the marketing department’s budget, ensuring effective resource allocation.
  • Restructuring the department to maximize strength and that aligns with the department’s goals and the organization’s overall objectives.
  • Collaborate with external partners to produce compelling content and promotional materials.

Requirements

A minimum of ten years’ experience in marketing and communications in a senior role, preferably at a cultural or non-profit setting.

  • Proven track record of strategic thinking, creativity, and effective storytelling.
  • Excellent written and verbal communication skills, with familiarity with the Chicago Manual of Style’ strong editing skills.
  • Excellent organizational and time management ability; a balanced and responsible approach to sensitive issues
  • Experience interviewing individuals for media pieces, video and/or audio editing skills are all a plus.
  • Strong leadership qualities, able to inspire and collaborate with diverse teams.
  • Experience with digital marketing tools, SEO/SEM, and web development.
  • Bachelor’s degree required; advanced degree preferred.
  • Additional skills in media interviewing, video, and audio editing are advantageous.

Salary: $95,000 - $100,000 per annum, commensurate with experience

The hiring salary range is dependent on the scope of work and responsibilities of the position. Salaries offered to candidates are based on numerous factors, including, but not limited to, the candidate’s experience, skills, training and certifications, education, and other factors in addition to the scope of responsibilities of the specific position.

Benefits: Comprehensive package including medical, dental, vision, life insurance, 401k, pension, and paid time off, and a hybrid work program.

Wave Hill is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. Wave Hill is committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, programs, and activities. To request a reasonable accommodation, contact humanresources@wavehill.org.